About Us

The Newcastle Ambassador Programme directly supports work to encourage inward investment, stimulate local pride and attract and retain talent in Newcastle.

Our Ambassadors raise the profile of the city region, either by adopting and using specially created messaging and tools in their existing activity (meetings, conferences, media interviews, blogs and thought leadership) or by responding to requests to represent Newcastle at key opportunities identified and proposed by the Ambassador Programme team.

We recognise that there are many people across the city who can advocate for Newcastle in their own work, networks and activity. We hope that the Ambassador Programme will equip you with materials to help promote Newcastle more consistently and effectively on a national and international stage.

If you have any questions about the Ambassador Programme or suggestions for materials that you would find useful to better promote the city, please email info@ngi.org.uk.

The Newcastle Ambassador Programme has been developed by NewcastleGateshead Initiative and Newcastle City Council working closely with a wide range of partners.